3 Quick Ways To Sale Art Online
November 16, 2009 Art Business Plan, How to Sell Art Online, How to Sell Your Art
3 Quick Ways To Sale Art Online
Michel Keck, also known as the “raw artist” used the number one e-commerce site in the world to catapult her art career to next level. She didn’t use galleries, outdoor festivals or any other traditional market strategy that we also know of from the past. With diligence and hard work she used one site to sell hundreds of paintings online. The site she used was eBay. Yep, you heard right eBay.
The first quickest way you as an artist can begin to sale art online with a low overhead is using eBay. There are millions of users on eBay everyday and one way to be in front of those millions is positioning yourself on eBay. eBay is unique because you have over millions ready to buy online. Yes Google have millions of searchers a day but they are not all buyers. There is a difference; the people who go to Google are browsers and the people on eBay are buyers. So you definitely want to go where the buyers are. There are millions of people on eBay with their credit card information already in their hand ready to make a purchase. The key is to get in front of those potential buyers.
The second quickest way to start selling your art online is to utilize online art directories or online galleries. There are several to choose from. They all have their pros and cons but if you are looking for a quick way to sell art online, online galleries are great. One way physical galleries search out artist is by checking out these galleries to find artists they can represent. There are several online galleries to choose from. You have
yessy.com, artspan.com, boundlessgallery.com, emptyeasy.com and many more. Most of them have reasonable setup fees and get a great deal of traffic which is very important. You may want to be careful with how the company markets their site or if they market at all. I’ve used a couple of them and have gotten some great feedback. A very popular one is Etsy which is fairly new and has not been around as long as eBay. The cool thing about Etsy is that the site caters only to artists and crafters but not all sellers like eBay. I know several artists who are making a lucrative income using Etsy. The setup is easy and user friendly which allows the site to be a great way to sale art online.
The third quickest way to sell online is with a blog. They are fast, easy to setup and can be used in various ways. More and more artists are going this route because you don’t have any setup fees or auction fees like eBay. The downside to having a blog is that you are going to have to drive traffic to your blog without any help as oppose to eBay and online galleries where there is always traffic flow on a daily basis. On the other hand, having an artist blog can set you apart from other artists and buyers will not be distracted by other artist and their work. The number one platform for setting up a blog is
WordPress.org and secondly blogger.com. So check them out.
Just remember selling art online is possible and has the ability to serve as another or the only means to making sales with your art. You can choose one of or all three and have multiple streams coming in. Keep in mind that it will be a lot of work posting images and information about your work on all three sites which can keep you from the important purpose of all this, which is creating your work.
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